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+ Mission

We manage best practice standards for climate and sustainable development interventions to maximise impact, creating value for people around the world and the planet we share.

Gold Standard was established in 2003 by WWF and other international NGOs to ensure projects that reduced carbon emissions featured the highest levels of environmental integrity and also contributed to sustainable development. With the adoption of the Paris Climate Agreement and the Sustainable Development Goals, we launched a best practice standard for climate and sustainable development interventions, Gold Standard for the Global Goals, to maximise impact, creating value for people around the world and the planet we share.


By creating robust standards for climate and development interventions that enable the credible measurement of impact, Gold Standard aims to create $100 billion in shared value by 2030.


To realize our vison and mission, our focus is to develop and evolve a flexible meta-standard that sets the benchmark for climate and development interventions and to push for greater ambition in markets and policy frameworks. Underlying this strategic focus, we aim to reduce costs and complexity and increase value for credible impact certification.